CPG Distribution Services: Lean On 3PLs To Compete And Win

By Alex Stark, Kane Is Able

When it comes to pricing, promotion, and consumer goods distribution services, the pinch that brands have felt from retailers in recent years is only getting tighter. 

As retailers themselves feel pressure to lower prices and offer service upgrades to remain competitive against eCommerce giants like Amazon, that pressure is passed down to their already-stretched suppliers.

If you’re a mid-sized consumer goods brand, this pressure is compounded as you compete against billion-dollar companies that have the resources and infrastructure to more easily cater to retailer mandates. 

So, what can you do? 

In addition to fighting the good fight in terms of pricing and promotion with retailers, you can partner with a third-party logistics provider (3PL) to give your company distribution services that rival your biggest competitors. 

How 3PLs Can Optimize Consumer Goods Distribution Services

In our CPG Logistics whitepaper, KANE examines several ways in which mid-sized companies can compete and win in the retail arena. These include: