Mulberry Selects Tulip Mobile Platform To Elevate In-Store Shopping Experience

British Luxury Brand to Implement Tulip Assisted Selling, Single-Swipe Mobile Check-out, Clienteling, and Runner to Create a Seamless & Personalized In-Store Shopping Experience

New York, NY /PRNewswire/ - Tulip, a mobile application provider focused on empowering workers in retail stores, today announced British luxury brand Mulberry has selected the Tulip platform to further enhance the in-store customer experience. Tulip will provide Mulberry's sales associates access to the complete extended digital product catalogue with a single view of stock across the business, support for advanced customer engagement and clienteling, and the latest in mobile, iPad-powered point of sale.

"We're honored and excited to partner with Mulberry to bring our mobility platform into their stores and improve their in-store experience," said Ali Asaria, CEO of Tulip. "Empowering the Mulberry sales associates with the right mobile tools will not only make them more valuable and productive, it will help their associates build relationships, create loyal customers and elevate the brand."

Mulberry will implement several Tulip applications for their store associates, including:

• Tulip Assisted Selling to provide access to the catalog when servicing customers shoulder-to shoulder in the store
• Tulip Checkout to provide access to product inventory in the store and online, a truly endless aisle, and empower associates to checkout customers anywhere in the store
• Tulip Clienteling to enable associates to access customer profiles and send personalized messages to their key customers delivering a one-to-one experience
• Tulip Runner to connect store associates with backroom employees or other associates to retrieve products without leaving the customer's side

About Tulip
Tulip is a mobile application provider focused on empowering workers in retail stores. Partnered with Apple, Tulip's mission is to harness the power of the world's most advanced mobile technology to deliver simple-to-use apps for store associates to lookup products, manage customer information, check out shoppers, and communicate with clients. Leading retailers like Saks Fifth Avenue, Kate Spade, Coach, Bonobos, and Michael Kors use Tulip in their stores to elevate the shopping experience, increase sales and improve customer service. For more information, visit http://www.tulip.com and follow us @tulipretail.