News | June 7, 2021

Aetrex Makes Advanced 3D Foot Scanning Technology Affordable For All Retailers With Launch Of Albert 3DFit

TEANECK, N.J.--(BUSINESS WIRE)--

Aetrex Worldwide, Inc. (“Aetrex”), a global market leader in foot scanning technology, orthotics and comfort and wellness footwear, today announced Albert 3DFit, a sleek and modern 3D foot scanner created to revolutionize the retail industry by making 3D fit technology available to stores of all sizes. Offering the most innovative technologies at a fraction of the cost of competitors, this scanner can calculate customers’ 3D foot measurements in less than 10 seconds with accuracy up to 1 millimeter. It features Aetrex’s FitGenius™ AI platform, which matches customers’ unique foot profiles with their ideal footwear styles and sizes to provide personalized footwear recommendations that can be accessed across a retailer’s digital shopping platforms after leaving the store.

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Aetrex announces Albert 3DFit, a state-of-the-art 3D foot scanner, enhancing profitability through data collection and providing 3D fit technology accessibility to stores of all sizes. (Photo: Business Wire)

Aetrex announces Albert 3DFit, a state-of-the-art 3D foot scanner, enhancing profitability through data collection and providing 3D fit technology accessibility to stores of all sizes. (Photo: Business Wire)

“Recent studies have shown that 25% of consumers would like to experience a fit technology when shopping for footwear. Albert 3DFit helps retailers of all sizes address this need,” said Kumar Rajan, Vice President of Technology at Aetrex. “Having the industry’s largest technology development team, we were able to use our vast experiences, coupled with our ability to engineer our own hardware and software, to develop an innovative 3DFit experience that’s affordable for all interested retailers.”

Albert 3DFit can guide customers through the scanning process manually by using a tablet, or touch-free with voice activation technology. The software uses artificial intelligence to match footwear data by brand and style to each unique foot’s profile providing sizing recommendations in seconds, resulting in personalized shoe recommendations to help customers make informed buying decisions. After leaving the store, users can leverage the software’s FitGenius feature to view and shop footwear styles that work best for their unique feet, whether shopping on a personal computer or phone, making online shopping a seamless experience.

"The FitGenuis technology plug-in allows retailers to easily integrate the shoe recommendation software into their website or across their email blasts and social media. Each shoe is assigned a FitGenius score so customers can ensure the right fit on the first try when buying online, reducing their returns,” said Larry Schwartz, CEO at Aetrex.

The Albert 3DFit scanner also provides retailers with important data that they can use to optimize key areas of their business, such as marketing, store performance, and product planning and development. Retailers can then use the collected data to develop targeted digital marketing messages to customers based on their unique foot profiles to create an uptick in engagement and conversation rates. With units launching in stores this Fall, the Albert 3DFit scanner is available now for retailers to purchase at $1,995 or $55.42/month.

Since the inception of Aetrex’s foot scanning technology in 2002, the company has placed over 10,000 scanners globally, averaging a total of 2.5 million scans per year and 40 million scans total. To build on this momentum, Aetrex will also be launching their new mobile app for at-home foot sizing and footwear recommendations later this year. To learn more about the Albert 3DFit scanner, visitaetrex.com.

About Aetrex

Aetrex Worldwide, Inc. is widely recognized as the global leader in foot scanning technology, orthotics, and comfort and wellness footwear. Aetrex has developed state-of-the-art foot scanning devices, including Albert, Albert 2 and iStep, designed to accurately measure feet and determine foot type and pressure points. Since 2002, Aetrex has placed over 10,000 scanners worldwide that have performed more than 40 million unique customer foot scans, currently averaging more than 2.5 million scans a year.

The company is renowned for its over-the-counter orthotics – the worlds #1 foot orthotic. With fashion, function and quality at the forefront, Aetrex also designs and manufactures stylish, performance footwear. Based in New Jersey, Aetrex is consistently named one of New Jersey’s Top 100 Privately Held Companies and was also included in NJBIZ’s Top 30 Manufacturing Companies. It has remained privately owned by the Schwartz family for three generations. For additional information, visit www.aetrex.com.


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