SAN FRANCISCO--(BUSINESS WIRE)--
Global lifestyle brand Rebecca Minkoff today announced a partnership with Afterpay, an innovative digital platform that offers interest-free installment plans for online purchases. Afterpay enables shoppers to receive products from Rebecca Minkoff immediately and pay for them in four installments, with no requirement to enter into a traditional loan or pay any upfront fees or interest.
The partnership was launched alongside Rebecca Minkoff’s new I Am Many campaign and brand platform, including the I Am Many Video Series unveiled during New York Fashion Week. The new campaign emphasizes a brand identity that mirrors the identity of the brand’s consumer – the modern woman who is dynamic, multidimensional, and complex.
Afterpay, named as one of Australia’s fastest growing fintech companies by IDC, has already signed more than 1,000 retailers and brands in the U.S. to come live on the platform, including leading fashion and lifestyle retailer Urban Outfitters, Inc. and REVOLVE. The Company now has over 17,000 retailers and more than 2.3 million customers, while processing more than 25% of all online fashion/beauty transactions in Australia for brands including Estée Lauder, Lululemon, Myer, The Daily Edited, and Stylerunner.
“We are eager to announce our partnership with Afterpay and the opportunity to offer our consumers an even more efficient way to shop our e-commerce and digital platforms,” said Uri Minkoff, CEO and Co-Founder. “As we continue to cater to and attract a broader millennial audience, we believe Afterpay will align with their purchasing patterns and online engagement. Staying close to our customers has always been a priority and investing in this enhanced online experience has been a critical brand investment. Given the incredible success [of Afterpay] in Australia and the platform’s growing popularity in the U.S., we look forward to our customers, particularly debt-averse millennials, participating in this payment option.”
“As we continue to expand our footprint across the U.S., we are thrilled to partner with Rebecca Minkoff, a company committed to bringing the best shopping experiences to its customers through innovation,” said Nick Molnar, CEO and Co-Founder of Afterpay. “We have traditionally seen brands and retailers increase conversion rates and incremental sales by 20-30 percent after implementing Afterpay and are eager to bring those benefits to Rebecca Minkoff and its fashion-forward, modern customers.”
Afterpay is a technology-driven payments company based in Australia that facilitates commerce between retail merchants and their end customers by offering a “buy now, pay later” service that does not require end customers to enter into a traditional loan or pay any upfront fees or interest. Afterpay has developed an end-to-end digital platform and transaction integrity engine that performs real-time fraud and repayment capability assessments. Afterpay is currently integrated with many of Australia’s and New Zealand’s leading online retailers. For more information, visit www.afterpay.com.
About Rebecca Minkoff
Embodying 21st century femininity in all its multidimensionality, Rebecca Minkoff encourages her audience to confidently own the many roles they occupy and their many moods and feelings. Since launching in 2001, the brand has established itself as a destination where functionality, modern femininity, and the current cultural moment converge. The collection spans handbags, ready-to-wear, footwear, jewelry, eyewear, luggage, tech accessories, and swimwear. Through products, content, conversations and experiences, Rebecca Minkoff is dedicated to creating the modern cultural and business narrative of togetherness and a shared success.
Copyright Business Wire 2018