News | June 12, 2022

Asda Selects Blue Yonder Order Management System To Accelerate Omnichannel Retail Transformation

Leedz, England & Scottsdale, AZ & Chicago, IL - (BUSINESS WIRE) - Asda is the UK's leading retailer with a unique position in the market. After selecting Blue Yonder last year to help it digitally transform its end-to-end supply chain and retail business, Asda has partnered with Blue Yonder to continue transforming its retail business by choosing the Luminate® Commerce solution to modernize its order management capabilities. Asda will also work with Blue Yonder's technology alliance partner, Bringg , the leading distribution and order delivery cloud platform , to bring all aspects of the supply chain together in an orderly and seamless manner.

Asda has a number of super malls, hypermarkets and small supermarkets. The retailer also operates gas stations and Asda Living stores, the latter of which sells its popular George's private label clothing and home line. The company has more than 140,000 employees and more than 16 million people shop at its online and offline stores every week.

With Blue Yonder's Order Management (OMS) microservices, Asda will be able to:

  • Process orders faster and improve customer experience.
  • Allow consumers to see real-time inventory information of products from the beginning of shopping, and flexibly choose order delivery methods.
  • Connect the entire supply chain and improve the ability to meet customer needs at any time and through any channel.
  • Provide dynamic scheduling options for end customers who choose home delivery and in-store pickup.

Carl Dawson, CIO of Asda, said: "Omnichannel is at the core of the company's strategy and customer value proposition, and we want to deliver a wonderful customer experience and a seamless user shopping journey through omnichannel retailing. Blue Yonder's OMS microservices leave us a legacy We are extremely impressed and we will be deploying this service across the grocery, apparel and general merchandise sectors."

With Blue Yonder’s flexible OMS microservices powered by machine learning and artificial intelligence, Asda will optimize the entire one-click delivery process, starting with an engaging shopping experience through efficient order delivery. With Bringg's help, Asda will be able to optimize its last-mile delivery operations to deliver on time and meet customer expectations. Together, the two companies will help Asda improve home delivery services, online shopping and offline pickup services, and expand new channels such as express e-commerce platforms.

Gael Ramaen, Vice President of Commercial at Blue Yonder, said: “Asda is leading a disruptive customer-centric transformation of retail, from first to last mile delivery. We are very excited to further expand our partnership with Asda, combining e-commerce with true The omnichannel retail landscape is connected. Our modern OMS microservices are able to scale, deliver and operate at the highest order volumes in the market. Our OMS microservices, software-as-a-service (SaaS) native, API-first components and more leverage the latest Technology and design can help customers accelerate their transformation. We believe that we will help Asda continue to modernize its business and strive to meet its customers' value proposition."

Nikolai Avrutov, Vice President of Bringg Alliance, said: “Faster, easier and more demand-responsive order coordination, fulfillment and delivery are challenging and complex. To achieve disruptive capabilities in these areas, retailers are Working hand-in-hand with technology providers, through close collaboration and strategic co-innovation, continues to improve customer service standards. We are proud to be working with Blue Yonder to help Asda achieve this.”

More resources:

About Asda Stores Ltd.
Asda is the UK's third largest supermarket brand, founded in Yorkshire in the 1960s. In 2021, Asda was acquired by Issa Brothers and TDR Capital Ltd.

Every week, more than 16 million people visit Asda's 640 supermarket chains, including Asda Supercentre, Asda Superstore, Asda Supermarket, Asda Living stores and Asda independent petrol stations. More than 140,000 employees serve its customers. Customers can also choose to place their orders online at and , with orders delivered to 99% of UK homes and 538 offline pickup points.

Asda's main office is in Leeds, Yorkshire, and its George clothing division is in Lutworth, Leicestershire.

About Bringg
Bringg helps businesses scale and optimize logistics operations with its data-driven fulfillment and order delivery cloud platform. The Bringg cloud platform enables retailers and logistics providers to rapidly adopt innovative distribution and delivery models, maximize customer experience, optimize logistics operations and expand business channels, ultimately achieving growth. Many world-renowned brands in more than 50 countries around the world are using Bringg's platform to provide the perfect last mile experience with maximum efficiency through multiple delivery modes.

About Blue Yonder
Blue Yonder is the world's leading provider of digital supply chain transformation and omnichannel order delivery. Our intelligent end-to-end platform helps retailers, manufacturers and logistics providers seamlessly anticipate, respond to and fulfill customer needs. Together with Blue Yonder, you will be able to further optimize data, supply chain and retail operations to make more automated, collaborative and profitable business decisions to drive sustainable business growth. Blue Yonder - Fulfill your Potential™

"Blue Yonder" is a trademark or registered trademark owned by Blue Yonder Group, Inc. Any trade, product or service names referenced in this document that refer to the "Blue Yonder" name are trademarks and / or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.

Disclaimer: The original version of this announcement is the official authorized version. The translation is for convenience only. Please refer to the original version. The original version is the only legally binding version.

© 2022 Business Wire