News | July 17, 2018

Century 21 Department Stores Launches Mad Mobile's Concierge Solution

C21 Empowers Store Associates with Mobile POS

Tampa, FL /PRNewswire/ - Mad Mobile, the recognized in-store mobile leader, announced today the launch of its Concierge Mobile POS solution at Century 21 Department Stores. A NYC icon for more than 55 years, Century 21 stores is legendary for its exceptional offering of designer brands at amazing prices. Century 21 is a leader in high-end, off-price fashion retail. C21 launched Concierge on iOS devices at its flagship store in Downtown NYC this month and will roll out Concierge with MPOS and clienteling capabilities to all 13 of its department stores in 2018.

"After reviewing multiple technology solutions, we picked Mad Mobile because of their proven ability to quickly integrate with our point-of-sale and other key systems required to launch MPOS and clienteling," said Larry Mentzer, Chief Revenue Officer-Executive Director of Stores. "Concierge has already made an immediate impact at C21. Store associates are thrilled to offer the convenience of mobile checkout to our customers and everyone is delighted by the MPOS experience. The mobile transaction numbers have far exceeded our expectations."

Mad Mobile's Concierge solution for store associates also gives C21 the flexibility to quickly provision additional MPOS devices for peak shopping hours or to support pop-up events such as fashion shows. When it was pouring rain in NYClast week, the downtown store responded by setting up MPOS stations at each main entrance with big stands selling umbrellas. C21 associates were cycling customers in and out in just a couple minutes.

"We are excited to work with the Century 21 team to empower their store associates with mobile capabilities," said Mad Mobile CEO Bruce Bennett. "C21 joins our fast-growing list of major retailers who have deployed Concierge to enhance the shopping experience at their stores and boost sales."

To learn more about Concierge, visit the Mad Mobile website.

About Century 21 Department Stores
Century 21 remains a leader in high-end, off-price fashion retail, offering men's, women's and children's apparel, footwear, outerwear, lingerie and accessories, along with beauty and home goods at select stores and online at The retailer is headquartered in Downtown Manhattan. Additional locations in New York include Lincoln Square, Brooklyn, Queens and Long Island. There are locations in Philadelphia, Pa. and Sawgrass Mills, Fla., as well as 3 stores in New Jersey: Paramus, Morristown and Elizabeth. For more information, follow Century 21 Stores on and @Century21stores, on Twitter and Instagram.

About Mad Mobile
Mad Mobile is re-inventing retail with mobile solutions that empower store associates to engage with customers, enhance the in-store shopping experience, and sell more. Concierge is a mobile solution that connects store associates with valuable customer, product information, and insights from enterprise systems to unleash powerful functionality for MPOS, clienteling, assisted selling, and fulfillment. Top clients include Talbots, Brooks Brothers, Burlington, Helzberg Diamonds, Books-A-Million, The North Face, Timberland, Vans, Aeropostale, Sysco, Urban Outfitters, Free People, and Anthropologie. Offices in Tampa (HQ), NYC, Buenos Aires, Milan, and London.

Source: Mad Mobile

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