By Deborah Weinswig, Fung Global Retail & Technology
While challenges are significant and may take time to resolve, retail stands to be greatly improved by the application of blockchain technology. Particular security concerns such as the risks associated with operating centralized databases, the risk of third parties counterfeiting branded goods, and supply chain opacity all have an answer in blockchain technology. Looking further into supply chain, it can also help to resolve incompatible databases across different supply chain nodes.
Consumer preferences are constantly evolving. As a result, retail delivery professionals are adopting technologies and best practices that support a seamless, streamlined experience at every customer touchpoint in the supply chain.
North American consumers are exhibiting a shift in their shopping and delivery behaviors and preferences. What are the implications for e-commerce players? Following are additional insights and recommendations regarding what retailers can do to address consumers’ evolving desires and requirements to help drive conversions and customer loyalty.