White Paper

Data Mining: Big Opportunities For Small-To-Midsize Retailers

By Celerant Technology Corporation

There is no prescribed limit to the benefits retailers can achieve by unlocking their treasure troves of data, but until recently the keys to those troves were only available to big, tier-1 brands with matching tier-1 budgets. As the technology that drives data mining has matured in terms of its functionality and availability to the market, small-to-midmarket solution providers like Celerant Technology have endeavored to create data mining applications that serve the needs and fit the budgets of its customers.

Using tools from MicroStrategy, Celerant is now building on its experience with data mining applications to expand the value of data access and processing through data warehousing. The resulting development brings a tier-1 business intelligence tool to small-to-midsize retailers.