Long checkout lanes, disorganized shelves, and hard-to-find products lead to frustrated shoppers. And when customers get frustrated, they often give up on a store and walk out, especially if there’s no associate around to help them.
Item-level RFID tagging can help retail operations run smoother, faster, and with more agility, so why are some retailers still waiting to get started? Some misconceptions have influenced retail executives’ views on RFID. Greater education and surfacing some basic facts about the technology’s scalability and return on investment (ROI) could be helpful to move any stalled conversations forward.
In the modern world of retail, organizations were struggling to finance quality loss prevention technologies, so we identified an opportunity to integrate media, data, and merchandizing into one technology. With this innovation we enabled companies to more easily invest in our solution because it covered needs in loss prevention and marketing departments at the same time.
Guest Column |
By Keith Jelinek, Rick Maicki, Rich Vitaro, and Christopher Ventry, Berkeley Research Group
The continuing evolution of shoppers creates new demands on retailers that impact all aspects of the business, from stores to backstage operations to information technology and supply chain capabilities — including home delivery. The disruption continues to drive concern with investors, creditors, industry analysts, and — most of all — companies themselves.
Guest Column |
By Justin Patton, The Auburn University RFID Lab
Ask most retail store employees today what’s the most high-tech equipment they use in their jobs on a regular basis, and they’ll probably tell you it’s their handheld bar code scanner, technology widely adopted and reliably deployed since 1982 — the same year the Commodore 64 was released. This is not an industry that quickly embraces new gadgets.