How Data Mining Improves Replenishment, Order Agility At CBR

A powerful data mining application helps this 41-store specialty retailer maintain its stock position in a tricky retail environment.

Debbie Cotterman, Inventory Manager at CBR Airport Retail (Spirit of the Red Horse, Talie, Radio Road, Creative Kidstuff, ZOZO, regional gift stores) wields her selfdescribed "data geek" status like a powerful weapon against out-of-stocks. But then, managing inventory for a company that runs 41 stores comprising multiple banners and formats – all of them in airports – requires a few secret weapons.