The changes in consumer behavior make store execution all the more important for brick-and-mortar retailers. Unfortunately, this is where many retailers drop the ball when it comes to being in stock on the items consumers are coming into the stores to buy.
By 2020, customer experience will overtake price and product as the key brand differentiator, motivating many retailers to turn to IT digital transformation technologies like hyperconverged infrastructure (HCI), edge computing, and the Internet of Things (IoT). These technologies can help retailers prepare for dramatic changes in buyer behaviors and support a more flexible, reliable, secure, scalable, and resilient in-store infrastructure.
For many shoppers, waiting at checkout lines any longer than five minutes is too long, according to a retail study by Adyen. Shoppers are looking for an experience that satisfies three fundamental demands: convenience, context, and control.
Succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, process, and technology innovations that must all work seamlessly together. Organizations face myriad of choices — from developing the right strategy to building a high-performing team and laying a solid foundation of the right technologies.