News | November 17, 2022

Instant Brands Boosts Share Of Voice With CommerceIQ Retail Ecommerce Management Platform


CommerceIQ, the leading Retail Ecommerce Management Platform, has worked with Instant Brands, a leading designer, manufacturer and marketer of iconic consumer lifestyle brands like Instant, Pyrex, Corelle and CorningWare, to enable the company to help to scale and profitably grow its retail ecommerce business. Instant Brands was able to reach its ecommerce growth targets by consolidating its retail ecommerce tech stack with CommerceIQ’s all-in-one platform.

Instant Brands is driving its retail ecommerce growth with CommerceIQ automations and actionable insights, establishing a single source of truth, increasing business agility, and increasing share of voice – based on hundreds of variation improvements. And, by improving its share of voice on the digital shelf, Instant Brands was able to improve key category share on ecommerce marketplaces.

“At Instant Brands, we seek to grow our ecommerce business in a healthy way, so measurement and insights are extremely critical. We can’t make the right decision without the right data,” said Shubhankar Goel, Senior Director, Head of ecommerce marketing & DTC. “CommerceIQ provides the foundation of our ecommerce business, not only due to the strength of the platform’s automation and insights, but also due to its partnership and willingness to collaborate to meet our business goals.”

Instant Brands manages a portfolio of seven prominent brands – Instant Pot, Corelle, CorningWare, Pyrex, Snapware, Chicago Cutlery and Visions – household names known for ingenious products to prepare and serve food. That means managing hundreds of SKUs across hundreds of retailers, all with demand accelerated by the increased spending on home goods and cookware during the pandemic.

With ambitious ecommerce growth targets, Instant Brands soon recognized the need to consolidate its retail ecommerce tech stack to achieve full visibility and control over the retail marketplaces in which it operates. Using CommerceIQ’s all-in-one Retail Ecommerce Management platform, Instant Brands now has a single source of analytics, and automation to manage and grow its business across all retailers including Amazon, Walmart and Target, and many more. Instant Brands is able to not only drive business efficiency, but also create an improved customer experience by reducing out of stocks, and removing third-party variants and duplicate listings – all automatically.

With both Instant Brands and CommerceIQ’s focus on innovation, they collaborated not only to meet Instant Brands’ existing business needs, but also anticipate its future needs. With a customer-first product strategy, the companies partnered to test and develop what became CommerceIQ Market Share. CommerceIQ was nimble and open to building for Instant Brands’ needs, leading to a product now utilized by hundreds of brands to boost profitability in their key categories. Instant Bands will continue to be an early partner driving innovation internally and at CommerceIQ.

“With retail ecommerce representing a majority of ecommerce revenue, managing this complex environment can be make-or-break for consumer brands. Many brands manually integrate up to nine siloed vendors to run their retail ecommerce business, leading to wasted budgets and a disjointed view of their business’ health,” said Guru Hariharan, CEO, CommerceIQ. “Instant Brands’ experience shows how a unified platform for retail ecommerce automation and insights can accelerate business growth. We are proud to partner with a leader like Instant Brands to not only transform their retail ecommerce business, but also to continue to drive innovation on the CommerceIQ platform.”

To find out more about CommerceIQ’s retail ecommerce management platform, visit

About CommerceIQ
CommerceIQ is the leading Retail Ecommerce Management Platform, powering profitable market share growth for consumer brands across 450 global online retailers in 41 countries. CommerceIQ’s all-in-one platform applies machine learning across sales, supply chain, and retail media automations, along with digital shelf analytics, to create a single source of truth that empowers brands to boost share-of-voice (SOV), minimize out-of-stock (OOS), optimize assortment and inventory, and prevent revenue leakage. More than 2,200 brands globally, including Nestle, Colgate, and Whirlpool, trust CommerceIQ to manage and grow their retail ecommerce businesses across global retailers including Amazon, Walmart, and Instacart. CommerceIQ has raised $200 million from venture investors including Softbank, Insight Partners, and Madrona Venture Group. For more information, visit

About Instant Brands
Instant Brands designs, manufactures and markets a global portfolio of innovative and iconic consumer lifestyle brands: Instant®, Pyrex®, Corelle®, Corningware®, Snapware®, Chicago Cutlery®, ZOID® and Visions®. With people-first and purpose-driven solutions in mind, Instant Brands is reimagining how people live, eat, connect, and play inside the home—and in the spaces where people gather. The Cornell Capital-backed company is headquartered in Downers Grove, Ill., and employs more than 2,000 people across four continents. Today, Instant Brands’ products are in millions of homes worldwide. For more information visit Instant Brands or join the community at LinkedIn, Instagram, and Facebook.

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