To ensure shoppers fully know about a retailer’s O2O capabilities, retailers must thoroughly integrate O2O (online-to-offline) messaging in online promotions to showcase their options to serve shoppers in a variety of ways online; not just with a store pickup option on the product page.
Consumers around the globe are scanning products using their smartphones to learn more about what they want to buy — or what they’ve just purchased. Some manufacturers have responded by adding QR codes and secondary bar codes on packages that connect consumers to more product information. Not only do these extra codes take up valuable label “real estate,” but they may not even contain standardized product identifiers such as UPCs, causing confusion when scanning at point of sale checkout counters.
The workplace of today faces significant disruption and begs the question — what should businesses be doing to embrace these changes? It's not so much that technology is the disruptor; it's when a company is not “people-centric” that is the biggest threat to any business.
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RetailLoco is happening October 21 and 22! This conference will have industry experts ready to share their insights in location data and understanding the use and benefits of location-based technologies in retail. There will be networking opportunities, expert panels, and keynote speakers who are pivotal to the success of location-based marketing in retail. It’s a conference you aren’t going to want to miss.
