News | September 7, 2022

Printemps Opens First US Store In New York

New York , NY /PRNewswire/ - Continuing its realignment and acceleration,well-known French luxury department store Printemps announces the opening of a new store in New York , marking the brand's first initiative in the United States. Printemps opens in the historic 50-story One Wall Street (1 Wall Street) building in the rapidly changing Financial District.

“The US is essential to our international development strategy and opening in New York offers high visibility and growth potential. We believe we can offer something unique, both for the enthusiastic local clientele and for the numerous tourists who flock to the city. It is also a strategic e-commerce market for luxury, fashion, home and beauty,” stresses Jean-Marc Bellaiche , CEO of Printemps Groupe . “We plan to develop a new format of experiential commerce in this fast-changing and demanding market ."

As the next chapter in the brand transformation, this Printemps deal will be scaled up, take a local approach and focus on an enhanced seamless omnichannel experience.

Printemps has appointed veteran executive Laura Lendrum as CEO of Printemps America, Inc. Lendrum brings valuable experience from her previous tenures as President of Saint Laurent, Gucci and Ralph Lauren for the North American market and is assembling an experienced, dedicated team to support this strategic initiative.

"Laura's experience in luxury, fashion, digital and hospitality is a perfect match for us," says Bellaiche.

Just as it did in Paris over 150 years ago , when the company opened on Boulevard Haussmann, a neighborhood then in flux, Printemps chose the iconic address of One Wall Street in the Financial District. The already dynamic neighborhood has evolved into a residential area, home to a growing variety of businesses and has become one of the city's main tourist destinations, welcoming local and international tourists alike.

The One Wall Street building is a landmark and has a heritage similar to that of Printemps' legendary ancestral home in Paris , also a landmark. This makes it the ideal location for the first store in the USA and New York . The historic interior of the Red Room , one of New York City 's rare 50 Interior Landmarks , will be one of the store's many highlights. The internationally award-winning Parisian interior designer Laura Gonzalez will provide the architectural supervision of the project and give the design a touch of "Paris meets New York ".

Printemps will have an area of ​​54,365 square meters with two floors and a facade of 346 meters in length facing Broadway. The store is expected to open in spring 2024.

Link to download high resolution photos here .

About The Printemps Group
Founded in 1865 by Jules Jaluzot, the Printemps Group is a French leader in fashion, luxury and beauty with 20 department stores in France. The group is also present in the lifestyle space with 9 Citadium stores and has joined forces with Place des Tendances, a fashion and beauty e-store acquired in 2013, and Made in Design, Europe's leading online shop for designer furniture, lighting and decoration. evolved into a major player in e-commerce, which was acquired in 2019. With more than 3,500 brands and a total area of ​​180,000 m², the group employs 3,000 people who are driven by a unique passion for service. For more information, visit https://us.printemps.com/ and @Spring.

Source: Spring

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