Retail is going through a critical period of change as market dynamics shift and differentiation via service becomes the focus. This new Gartner research report identifies what this means for retail operations and other key findings such as:
- Evolving consumer expectations across transactions, post purchase, international market dynamics and the need for service flexibility
- Shifting view of retailers’ supply chain operations and the challenge to provide new service-driven capabilities
- Growing complexity of operations and the challenge to deliver consistent, repeatable shopping experiences while optimizing cost
All of this requires more granular insight into consumer preferences.