E-commerce fraud professionals battle their versions of Freddy Krueger, Norman Bates, Michael Meyers, and Jason Voorhees head-on every day. And, when it comes to fraud, they often slay the monster. But, while many have their eyes focused on the threat in front of them, they can’t see the real danger — the bigger danger — lurking in the shadows.
By Stephen Bergeron,APG Cash Drawer, LLC
Despite the ever-present specter of Amazon, retailers of all stripes are taking decisive steps to modernize their operations by making in-store improvements and honing their focus on delivering a personalized customer experience.
As retailers large and small contend with the disruptive force that is Amazon, they’re looking into various ways to deliver a unique omni-channel experience. The omni-channel combines physical stores with mobile apps, websites, and social media to create a consistent experience for customers as they switch between channels to interact with a retailer.
Retail has increasingly become a mobile function to meet the needs of a constantly on-the-go consumer base, especially with the rise in popularity of mobile e-wallets. The introduction of 5G will only enhance innovations in retail technology and, in turn, benefit the consumer.