By Stephen Bergeron, V.P. of Global Marketing, APG
Despite the ever-present specter of Amazon, retailers of all stripes are taking decisive steps to modernize their operations by making in-store improvements and honing their focus on delivering a personalized customer experience.
Realizing they must live in a world where Amazon will always be a threat, more retailers this year are remodeling stores and investing in new POS systems, software and infrastructure, as well as technology that personalizes the shopping experience. IT spending to improve retail stores is increasing by 5.4% in 2019, according to the “Store Experience Study 2019” by IHL.
This investment trend is a continuation of patterns that were already evident in 2018, according to the report. “Most, if not all, successful initiatives in 2018 involved a major technology component and many were entirely dependent on IT innovation. The same will be true in 2019.”