New collaboration enables retailers to recover abandonment revenue by scaling one-to-one messages that include inspiring style advice to shoppers
New York, NY (PRWEB) - Stylitics, an innovator in visual merchandising and outfitting solutions for top brands and retailers, announced today a strategic partnership with Wunderkind, a leading performance marketing engine that scales one-to-one messages for top retailers. This partnership will enable retailers to show full outfits and editorial-quality merchandise bundles in emails sent to shoppers, based on items they viewed or added to carts.
By integrating Stylitics’ AI-driven outfitting and styling platform with Wunderkind’s identification technology, retailers will have a fast and low-effort way to scale inspiration that can drive digital revenue and average order value within their one-to-one Wunderkind emails. The integration is already live with several mutual customers including Ben Sherman, one of Marquee Brands’ direct-to-consumer brands.
“Shoppers often abandon products they like because they’re not sure how to style them,” said Rohan Deuskar, Founder & CEO of Stylitics. “This partnership with Wunderkind brings helpful and inspiring styling ideas into shoppers’ inboxes to give them that extra boost of confidence and guidance.”
Here’s how it works:
- Wunderkind recognizes a site visitor as a mailable user for the brand
- A shopper takes a high-intent action, such as viewing an item, then abandons the site
- Wunderkind sends a triggered email with content tailored to the user’s interest, with the addition of relevant items and styling ideas created by Stylitics. This is often deployed directly through the brand’s email service provider.
"Wunderkind identification technology drives unmatched scale for high-performing one-to-one emails,” said Michael Osborne, President of Wunderkind. “By integrating Stylitics’ content with Wunderkind, retailers can pair that scale with highly engaging and relevant content. When customers see items paired together they already showed interest in, they feel like the brand is speaking directly to them, which can increase engagement and revenue."
If you're a brand or retailer, contact Info@stylitics.com to elevate your email marketing program with Stylitics and Wunderkind.
Stylitics offers a SaaS visual merchandising platform for top brands and retailers such as Express, Kohl’s, and Puma to inspire online shoppers with personalized styling and outfit suggestions. Headquartered in New York City, Stylitics drives billions of dollars in revenue for more than 3,600 brands across 100-plus retailers by increasing basket sizes as well as product and category discovery. Innovative retailers choose Stylitics to create on-brand styling ideas for 100 million shoppers every month. http://www.stylitics.com.
Wunderkind is a leading performance marketing engine that scales one-to-one messages for top brands. Digital businesses use Wunderkind to remember who site visitors are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that's not otherwise possible. Wunderkind drives $2.8 billion dollars annually in directly attributable revenue for top eCommerce brands like Uniqlo, Sonos and HelloFresh, often ranking as a top-3 revenue channel in their own analytics. Wunderkind is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when. Learn more by visiting the Wunderkind site.