News | January 21, 2020

The Fresh Market Launches Online Store And Mobile App

Expanding on the successful partnership with Instacart rolled out last May, specialty grocer The Fresh Market has launched a new online store: https://shop.thefreshmarket.com/ along with a corresponding mobile app that can be downloaded on the App Store or on Google Play.

The new site makes it even easier to shop either by department, or by collections, such as new items, easy meals, and seasonal offerings. You can also plan and build a menu for special meals or save your favorite items to a regular shopping list. The list can be used for shopping in the store or can be moved into a virtual shopping basket and placed for a delivery order. Another feature is the ability to filter products by special dietary need, such as gluten free, vegan, or organic, or you can filter by items on sale, The Fresh Market private label items or new items.

Once a guest places their order, an Instacart shopper will fulfill their order, and provide delivery in as little as an hour through. Select The Fresh Market locations are also offering a curbside pick-up option.

“Our new online store makes it even easier for our guests to shop The Fresh Market from the comfort of their home, or on-the-go with the mobile app.,” says Mary Kellmanson, Chief Marketing Officer at The Fresh Market. “It really is about helping our guests eat extraordinary every day and making it quick and convenient to do so.”

From now until February 3, guests can receive $15.00 off their first delivery of $75.00 or more by using the promo code: SHOP15.

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About The Fresh Market, Inc.
Since 1982, The Fresh Market, Inc. has helped guests make everyday eating extraordinary with time-saving meal solutions, unique ingredients and delicious food for any occasion. From fresh produce and exceptional meat and seafood, to signature baked goods and thousands of organic options, this specialty grocery retailer has something to please every palate. The Fresh Market currently operates 159 stores in 22 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, visit www.thefreshmarket.com.

Source: The Fresh Market, Inc.