A brand is more than just a name; it’s the identifier that creates the perception of a company among its customers. Walk into a grocery store, and you’re surrounded by brands. Grocery stores have in a sense become warehouses for product brands. But what about a store’s own brand?
As consumers become more demanding thanks to the conveniences of online shopping, savvy retailers are making strides to replicate — or even surpass — that experience at physical locations. Retailers who make customer-centric decisions — investing in stores, technology, fulfillment, and customer service teams — will stand to profit.