The high fraud risks associated with digital gift cards has many merchants worried, despite the fact that overall gift card sales are projected to reach $180 billion in 2018, with a 200 percent increase for digital gift cards, specifically.
But the good news is that with the right fraud management strategies and vigilance, retailers can tap into this lucrative market, while minimizing risk.
Download Radial’s new white paper to uncover these four actionable strategies to turn high-risk gift cards into profit:
- Prioritizing digital gift card conversions
- Implementing a solution that fully indemnifies risk
- Lowering your fraud management operational costs
- Increasing revenue share of digital gift card sales