Retail is in a period of incredible adaptation, and the important question to answer is not what will happen; rather we need to know how the pie will get carved up. Or said another way, which retailers that we know today will survive for the long term? What new players will emerge? And what technologies will play the largest roles in determining how the pie ultimately gets carved up?
As consumers become more demanding thanks to the conveniences of online shopping, savvy retailers are making strides to replicate or even surpass that experience at physical locations. Retailers who make customer-centric decisions; investing in stores, technology, fulfillment, and customer service teams; will stand to profit.
Retail is rapidly being redefined. With the swift pace of disruption occurring right now, winning retailers are looking to outpace the competition and adopt strategies that position them for success as customer expectations and technology continue to evolve. The following key trends are shaping future strategies and tactics to survive, adapt, and win.
