Video | August 7, 2011

Wacoal Application Story & Video: E-Commerce Labeling Solution

Source: SATO America

A premier manufacturer of women’s intimate apparel, Wacoal America decided to create their first direct-to-consumer website to sell direct and educate women about their claim to fame, namely, “fitting comfort to women”.

Wacoal America, headquartered in Lyndhurst, NJ, also has show rooms and offices in New York City’s apparel district, manufacturing plants in the Dominican Republic, and a sales office in London. The company ships approximately 3,500 cartons per day with most, up until now, going to department stores.

Why create a direct-to-consumer website? According to Cathryn Hondros, vice president/IS of Wacoal America, the driving forces were threefold:

  1. Stores that carry their products may not carry their entire line of products so customers have a limited choice of their products.
  2. Their unique message about fit and comfort and how their products satisfy that message and satisfy their customers, may not be being addressed or addressed the way they want it to be in the department stores.
  3. Direct sales improve profit margins and the bottom line.

Click the button below to be taken to the SATO website to view this video.

VIEW THE VIDEO!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Retail Supply Chain Insights? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.