ARTICLES BY MEGAN ZIELINSKI
Target Experiencing Success After Introducing New Free Shipping Minimum6/2/2015
Since Target confirmed a new, lowered minimum purchase for customers to qualify for free shipping, the leading American retailer has experienced a tremendous increase in online purchases. Upon decreasing the limit in February, nearly 5 million orders have been shipped for free in the span of just four months.
Nordstrom Mobile Customers Shop Via Text5/27/2015
Nordstrom is enhancing their omni-channel capabilities with the introduction of TextStyle, a new way to communicate with customers on a personal level through their mobile devices. The leading fashion retailer, known for developing loyalty with customers with their one-to-one stylist service, is the first and only U.S. retailer enabling shoppers to make purchases within texts.
Lowe’s Innovation Labs: Creating The Future Of Retail5/12/2015
Major home improvement company, Lowe’s, is very much unlike its traditional competitive counterparts. While in-store employees are hard at work assisting customers to find the right tools and products to improve their homes—behind the scenes, engineers and technology experts are strategically inventing state-of-the-art developments—determined to take the customer experience to a whole new, futuristic level.
Kohl’s Launches In-Store Pickup Service At All Locations5/12/2015
Leading department store retailer, Kohl’s, is continuing to blur the lines between brick-and-mortar and ecommerce with the introduction of in-store pickup service available at all 1,164 locations nationwide for customer’s shopping convenience.
JCPenney Developed “Shopping Companion” App For Apple Watch Users5/1/2015
Recognizing that fifty percent of their 86 million customers are Apple iPhone users, leading department store, JCPenney has created an app for those they anticipate will purchase the new, high-tech Apple Watch, giving users an enhanced shopping experience at the convenience of their device.
Toys R Us Announces Big Plans For Omni-Channel Growth4/18/2015
At the end of March, international leading toy retailer, Toys R Us announced considerable changes to take place as an ongoing effort to boost company performance and promote growth in sales. The new plans initiated falls under the company’s “Tru Transformation” strategy—designed to enhance the multi-channel customer experience, increase online and in-store sales, expand and improve stores internationally, and pinpoint cost saving opportunities.
JCPenney Integrates Slyce Technology Into Mobile Shopping Experience4/9/2015
In partnership with Slyce, JCPenney is incorporating visual search technology into the mobile shopping experience, making it easier and enjoyable for customers to shop right from the palm of their hands. Effective last month, JCPenney signed a three-year agreement with the leading visual search technology company.
Neiman Marcus Introduces Mobile App Users To “The Shazam Of Shopping”4/9/2015
Neiman Marcus is incorporating unique image identification technology provided by Slyce into its mobile app, allowing customers to find similar items from Neiman Marcus inventory based on photos of everyday inspiration.