Retail Supply Chain Case Studies

Founded in 2004, SoccerPro sells soccer performance gear and licensed apparel throughout the U.S and abroad. The soccerpro.com and soccermaster.com websites collectively serve as the ecommerce arm for their six brick and mortar locations, and the call center (which manages bulk and B2B orders). The company needed a fully integrated omni-channel commerce suite, with advanced capabilities, live in short order, to capitalize on anticipated growth in sales for the World Cup Soccer in the summer of 2014.

This leading retailer of casual apparel for men, women and children operates over 1,000 stores in the United States, Canada, Japan, Italy and the United Kingdom. It also sells products through online stores and catalogues. Merchandise is shipped to these stores by air and sea freight from three distribution centers. The company lacked visibility into its supply chain. Its homegrown system involved spreadsheets, emails and phone calls with international business units and over 30 trading partners. With a 12-hour time difference between partners, accurate and real-time information was nearly impossible.

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Located throughout central Oregon, Dari Mart operates 45 convenience stores with 500 employees. Started in 1965, Dari Mart is a family business and prides itself on delivering the most natural and freshest milk products to its stores. It accomplishes this via 48-hour delivery to each of its stores from its company-owned dairy, Lochmead Farms, one of the largest independent dairy farms in the Pacific Northwest.

For more than 100 years, this leading company has been manufacturing top-tier athletic apparel and footwear all over the world. The brand supplies its own retail and wholesale channels offering products for men, women and children. They operate globally and maintain a manufacturing presence in the United States for their “Made in the USA” products, as well as in the United Kingdom for the European market, where they also manufacture some of their most popular models to expedite fast delivery.

Year-round, Southern Fulfillment fulfills orders for Hale Groves and Pittman & Davis — two of the nation’s largest citrus gift brands. Its Vero Beach, Florida contact center constantly adapts staffing levels to support an average of 260,000 calls per year, ensuring the ultimate experience, during the peak holiday period or off-season.

There’s no business like shoe business for this company that operates both a retail segment and private label brand operation. The retail side runs over 1,045 value-priced family footwear stores in the US and Guam, 159 other stores in the US and Canada selling natural comfort style shoes, and a growing number of shoe stores in China. The company also sells shoes online and licenses two major name brand footwear product lines.

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From its start in 1941, the company’s brand has represented authenticity, innovation, and relevance to its customer’s everyday lives. The high-end products range from handbags, wallets, and other accessories. In 2013, the brand expanded into apparel and footwear, simultaneously shifting its outsourced sourcing operation in-house at that time. During a period when the company was in the process of diversifying its China-centric sourcing base to other Asian countries (Vietnam, Thailand, Philippines, India, and Korea, etc.), its leadership set objectives to meet growth targets while containing costs and reducing risk. Amber Road was selected to address both of those objectives.

In 2005, experts at Procter & Gamble® dubbed the shelf as the "first moment of truth" in retail, where shelf-level merchandising, promotion and advertising can greatly affect consumer choice. This is the point at which marketers have the best opportunity to convert a browser into a buyer.