Boll & Branch And Attentive Win Nexty's Award For High Marketing ROI
The Nexty's Awards recognize innovative retail marketers and technology solution providers
New York, NY (PRWEB) - Boll & Branch, the luxury bedding retailer, and Attentive, the personalized mobile messaging platform for e-commerce and retail businesses, have been selected as winners of the 2018 Nexty’s Awards for their partnership in maximizing marketing return-on-investment through mobile messaging. The awards were announced at CommerceNext, an annual digital marketing conference in New York City.
The Nexty’s Awards recognize the year’s most creative and effective marketing strategies among retail and e-commerce brands across six different award categories. Attentive and Boll & Branch won for the “Highest ROI with Least Resources” category.
Online retailer Boll & Branch partners with the Attentive team to engage high-value mobile shoppers in a new way with timely, relevant, and visually-appealing text messages. One marketing strategy the Boll & Branch team employs is to send exclusive “first-looks” about new products to mobile messaging subscribers one day before other shoppers find out through email.
“This strategy has worked fantastically well for us, with revenue-per-mobile message sent with Attentive consistently higher than the corresponding revenue-per-email,” said Kristen Ranger, Digital Marketing Manager, Boll & Branch.
Boll & Branch began their partnership with Attentive shortly before the 2017 holiday shopping season. Using Attentive’s patent-pending solution for gaining subscriber opt-ins from digital properties, the retailer was able to rapidly scale the mobile messaging program and generate millions in revenue from the channel in Q4. Attentive continues to drive 50x+ ROI each month for Boll & Branch.
“It’s exciting to see how our technology can help retailers like Boll & Branch quickly create an incremental revenue channel that exceeds expectations,” said Eric Miao, VP of Customer Success, Attentive. “We’re grateful for our partnership with Kristen and the Boll & Branch team, and look forward to continuing to grow their mobile messaging program in new ways.”
The Nexty’s Awards received 73 nominations in 2018, which resulted in a total of 7 winners. The winners were selected based on voting: 50% of the score was derived from a panel of marketing executive judges from large retail brands, and the remaining 50% of the score was based on community voting from industry peers.
Attentive is a personalized mobile messaging platform for innovative e-commerce and retail brands that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber— whether it’s a cart abandonment reminder, a notice about an exclusive sale, or product recommendations. With 30%+ click-through rates and 10x higher revenue per message than email, mobile messaging offers a highly effective, new way for consumers to connect with their favorite brands. Visit http://www.attentivemobile.com to learn more.
About Boll & Branch
Boll & Branch is a leading designer and retailer of luxury home goods, all of which are rooted in quality, ethically made and sustainably sourced. The Company is noted globally for its steadfast commitment to bringing sustainable business practices to the luxury home sector. In just four years, Boll & Branch has become the world's largest consumer of Fair Trade Certified(TM) organic cotton and has supported the livelihoods of thousands of textile workers around the world, by mandating fair wages and business practices. As a result, Boll & Branch has become one of the largest e-commerce-first luxury home brands ever and counts hundreds of thousands of Americans, including US Presidents and countless celebrities, as its customers.
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