200 Year-Old Retail Icon Modernizes Supply Chain to Improve Customer Experience
Atlanta, GA (GLOBE NEWSWIRE) - Brooks Brothers, the oldest clothing retailer in the U.S., selected Manhattan Associates Inc. (NASDAQ: MANH) to improve contact center operations and deliver a seamless omnichannel shopping experience for customers worldwide. New York-based Brooks Brothers is deploying Manhattan Active Omni to fuel its “buy anywhere, get anywhere” customer experience platform across its full network of 300 retail locations.
Brooks Brothers selected Manhattan Active Omni, which marries order management and store fulfillment applications on a single platform, to deliver superior product fulfillment across all channels. No matter how customers choose to shop, they expect their purchase experience to be positive, quick, and unified. The Manhattan Active Omni solution will provide Brooks Brothers associates with a 360-degree view of customer information and access to the company’s full network of inventory, enabling them to deliver a truly seamless omnichannel experience.
“Brooks Brothers has been a leading provider of apparel for 200 years, and we take great pride in both the quality of our products and the customer experience we deliver,” said Todd Treonze, CIO, Brooks Brothers. “The Manhattan Active Omni platform will enable us to increase the level of service we provide by expanding our ‘buy anywhere, get anywhere’ offerings on a global scale and significantly improve the customer journey across channels. Working with Manhattan Associates will help us ensure that all our customers enjoy the type of shopping experience they desire, one that reflects the quality they have come to expect from Brooks Brothers.”
A cloud-native, versionless and fully extensible offering, Manhattan Active Omni is always current and able to seamlessly scale to meet Brooks Brothers’ future needs. In addition to fueling omnichannel growth, the platform will also help Brooks Brothers scale its flourishing uniform business.
“Meeting the transformative demands of today’s omnichannel shoppers is perhaps the most significant challenge confronting modern retailers,” said Eddie Capel, president and CEO, Manhattan Associates. “Manhattan Active Omni helps iconic brands, like Brooks Brothers, remove boundaries across channels and capture the network-wide insight they need to consistently deliver high-level customer experience and maintain valuable brand loyalty.”
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About Brooks Brothers
Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 200 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value. For more information visit: www.BrooksBrothers.com and on social media @BrooksBrothers.
About Manhattan Associates
Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.
Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com.
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