Checkpoint Systems Unveils Ground-Breaking Technology Solutions At EuroShop 2020

Demonstrating how technology can help brands navigate the evolving retail landscape, Checkpoint Systems has unveiled a host of new, pioneering solutions at EuroShop 2020. With an extensive understanding of the complex challenges presented by the digital transformation, the only fully vertically integrated solution provider to the retail industry demonstrated how it is working with retailers to build an agile, responsive in-store environment, transform operations and create a game-changing customer experience.

Simplify omnichannel orders with RFID
Inventory accuracy poses a problem for 56% of retailers who are implementing omnichannel models^[1]. Driving opportunities for ‘buy online, pick up in-store’ and the in-store fulfilment of omnichannel orders, Checkpoint revealed the latest upgrades to its IoT Software-as-a-Service platform HALO.

RFID is proven to elevate inventory accuracy from 65-75% to 93-99%^[2], with the capability to transform omnichannel and task management functionality. HALO uses RFID and accurate inventory data to help distribute orders among stores based on availability. The HALO mobile app shows store staff the order information and helps schedule the fulfilment, locating the items and preparing for pickup or shipment. The new functionality will increase in-store productivity, raising the Units Per Hour fulfilled, and boost sales together with customer satisfaction.

“We continuously invest in logistics and IT to streamline the consumer-oriented omnichannel model. With HALO’s new in-store fulfilment functionality, we expect to further optimise operations through inventory accuracy, creating a new level of customer satisfaction”, says Daniel Muñoz, Operations Director of Desigual, the Spanish-headquartered international fashion brand.

Future proof visual merchandising and increase ROI
Across the retail industry, competition and consumer expectations continue to intensify. Checkpoint is helping retailers entice customers into stores with a revolutionary new video advertising and loss prevention solution – all in one device. Proven to increase sales opportunities, digital signage in stores encourages customers to spend up to 30% more time browsing, with 4 out of 5 brands experiencing additional sales of up to 33%.

Checkpoint’s new dynamic Digital Display antenna is a pioneering hybrid solution for digital out of home advertising. It is capable of broadcasting high impact video content to compel customers to enter stores and enjoy a personal shopping experience, while offering retailers full EAS functionality. It enables brands to stream impactful video campaigns to match in-store promotions without compromising on real estate or window displays.

Protect metal products and metallic packaging
Reinforcing its position as a global leader in source-to-shopper solutions, Checkpoint also unveiled the world’s first RF label for metal products and metallic packaging. Historically retailers with RF EAS had very limited options to protect products in metal packaging, leaving high-risk items vulnerable on shop shelves. The revolutionary new RF Metal Label responds to retailer demands for the protection of high-value, sought-after products, such as baby milk formula and multi-packs of energy drinks – some of the most frequently stolen items.

The RF Metal Label has now been deployed across six European countries with widespread positive feedback.

Improved label performance and sustainability
Further expanding the capability and performance of its labelling innovations, Checkpoint also announced the launch of the first inlays with the Impinj M700 tag chip family including a new version of its unique UNO RF/RFID label. The patented and fully integrated UNO RF/RFID label features all-new RFID chip options, including the recently launched Impinj M750 chip.

The new label simultaneously offers retailers the benefits of EAS protection at the store exit and RFID inventory management, when paired with the appropriate hardware and software. This provides apparel retailers with dual-purpose technology, meaning only one label is required, helping to further decrease labour costs and process time.

By combining RF and RFID technologies, Checkpoint is also helping to mitigate body shielding and shadowing, which can affect the performance of the individual technologies.

Enhance product protection with Alpha High Theft Solutions
With store aesthetics and retail displays playing a crucial role in driving sales conversions, retailers are turning to open merchandising solutions to encourage customers to see and feel merchandise on display. Helping store operators expand display opportunities, Checkpoint unveiled a range of highly anticipated Alpha High Theft Solutions.

Among the products launched at EuroShop 2020, Checkpoint demonstrated its new ShoeLok – an alarm tag that attaches to footwear without damaging the merchandise. Also, on display, customised keepers, suitable for a range of diverse markets, highlighted how retailers can protect brand aesthetics while improving merchandise visibility and sales.

And, to protect against shoplifters increasingly using counterfeit, stolen or illegally acquired detachers to defeat ‘on-product’ solutions, Checkpoint unveiled its S3VX solution, providing retailers with an innovative way to enhance security. The S3VX range of security keys uses advanced encryption technology to send a verification code to disarm on-product tags, during which time the device can then be opened using an extra-strength S3x magnet.

Uncover the next generation of EAS solutions
With the role of bricks and mortar stores changing, retailers are turning to new formats to improve the in-store experience for customers. Checkpoint’s innovative antenna designs demonstrate how brands can achieve record breaking detection with a solution for every store format and industry. The broad product range of EAS antennas includes many varieties, from unobtrusive in-lane protection to free-standing wall or door mounted sensors, powered by Checkpoint’s connected NEO electronics platform.

Mike French, Business Unit Director at Checkpoint Systems UK Ltd, commented:
“As the only vertically integrated solution provider, we have a comprehensive understanding of the complex challenges retailers face. We continue to demonstrate how we are working with retailers around the world to improve financial performance and deliver a seamless consumer experience. We’re delighted with the reception from visitors at our stand at EuroShop 2020 as we continue to support and inspire the future of retail intelligence.”

About Checkpoint Systems, Inc. 
A division of CCL Industries, Checkpoint Systems is the only vertically integrated RF/RFID solution provider for retail. With consumer demands accelerating at an extraordinary rate driven by technology, Checkpoint delivers intelligent solutions – bringing clarity and efficiency into the retail environment anytime, anywhere. Through a unique offering of software, hardware, labels, tags and connected cloud-based solutions, Checkpoint optimizes retail operations and efficiencies with real-time intuitive data delivered throughout the supply chain and in-store resulting in improved profitability and an enriched consumer experience. Checkpoint's intelligent retail solutions are built upon 50 years of radio frequency technology expertise, innovative high-theft and loss prevention solutions, market-leading software, RFID hardware and comprehensive labeling capabilities to brand, secure and track merchandise from source to shelf. For more information, visit www.checkpointsystems.com.

About CCL Industries
CCL Industries Inc., a world leader in specialty label and packaging solutions for global corporations, small businesses and consumers, employs approximately 19,000 people and operates 150 facilities in 25 countries on six continents with corporate offices in Toronto, Canada, and Framingham, Massachusetts. For more information, visit www.cclind.com.

^[1] Forrester and the National Retail Federation

^[2] GS1 and the ECR Community Shrinkage and On-shelf Availability Group

About Checkpoint Systems
Checkpoint Systems, a division of CCL Industries, addresses two critical issues for its customers: Improving Profitability and Improving Consumer experience. With consumer demands accelerating at an extraordinary rate driven by technology, Checkpoint recognizes the challenges faced by its customers in the rapidly evolving retail market. We deliver intelligent solutions – bringing clarity and efficiency into the retail environment anytime, anywhere. Through a unique offering of software, hardware, labels, tags and connected cloud based solutions, Checkpoint optimizes operational efficiencies through analysis of real time data captured throughout the Supply Chain and in store then translating this to clear concise actions and tasks.

We provide end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Checkpoint’s solutions are built upon 48 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, RFID software, and comprehensive labeling capabilities, to brand, secure and track merchandise from source to shelf. Checkpoint’s customers benefit from increased sales and profits by implementing merchandise availability solutions, to ensure the right merchandise is available at the right place and time when consumers are ready to buy. Checkpoint operates in every major geographic market and employs 4,500 people worldwide.