Citadel Chooses Centric PLM™ To Achieve Its Strategic Goal Of Doubling Its Collections And Revenue

The company chooses to replace scattered spreadsheets, emails and documents with a comprehensive Digital Transformation solution in product development and management

Campbell, CA /PRNewswire/ - Ciudadela, a company of the TN&Platex Group - the largest textile group in Argentina - chose Centric Software® and its Product Lifecycle Management (PLM) solution. Product Lifecycle Management) to improve the design, development, manufacturing and marketing of its sock and underwear lines, from the moment the cotton leaves the field until the finished product reaches the store.

Centric Software offers the most innovative business solutions for retailers and product developers looking to achieve strategic operational goals through Digital Transformation. Its innovative PLM software enables users to plan, source, design, and develop a wide variety of products, from apparel, footwear, sporting goods, furniture, home décor, cosmetics, luxury goods, and food and beverage, all while minimizing costs. costs, accelerates time to market and drives innovation and efficiency throughout the development chain.

Ciudadela, founded in 1949, designs, develops, manufactures and markets more than 300 different items throughout Argentinaand the region with an impressive 90% brand loyalty: 9 out of 10 people who buy their products will buy them again in the future. Faced with the ambitious challenge of doubling its products and income each year, which implies a growing complexity of processes and people, the company was faced with the need to be more strategic and effective when choosing the products to develop, always aligned with the promise of offering excellent quality at the lowest possible cost. Therefore, to react to the dizzying changes of an industry in constant movement, it was no longer sustainable to keep hundreds of disconnected and inefficient processes with spreadsheets, emails and loose files. On the contrary, it made it impossible to understand the costs, keep them updated and aligned with the business plan.

"We can't grow in an orderly fashion if we continue to use the processes and systems we use today for information management and product development, like spreadsheets and email. As the team grows and the complexity grows, maintaining a single source of truth with real-time updated information has become crucial to choosing the best products and launching collections at the right time, so that we can review this information in future planning," explains Lucas Karagozian , Chief Strategy Officer of Citadel.

"We need to understand that Digital Transformation is not only for large companies. Especially with the recent addition of remote and hybrid work, remote collaboration tools have become even more indispensable for business growth. If our main objective was to maintain this large-scale growth, we needed a complete digitalization of our product development process We believe that having a PLM as the basis of our digital architecture is a 100% strategic project that will allow us to meet our objectives, keep our information organized, updated and functional, as well as offering the teams a more optimized and stable process", completes Lucas.

In search of a digital solution that would demonstrate good user adoption, in order to reduce implementation costs and guarantee full use of the platform, the company decided to democratize the selection process and the vote was unanimous: all designers, product developers, and planning experts chose Centric PLM. "Because it looks like Excel and can connect to Adobe Illustrator, it seemed very familiar to potential users, and that was a big driver of their choice. I think it will be a game changer within our company. In addition to helping us Being more efficient and dynamic will allow us to decentralize authority and decision-making power within the structure, since, by having complete visibility of the process and being able to monitor its progress,

"Partnering with Centric is a significant and strategic advantage on several levels, as it gives us greater agility in the development process, guarantees product quality, facilitates remote collaboration between teams and suppliers, ensures less raw material waste for a much more sustainable process, optimizes the capital of our talents and allows us to have a high availability of product data, to quickly and consistently feed our digital sales channels.With all this, the consumer will be able to visualize the product attributes of according to your preferences, allowing you to make the best decision at the time of purchase", continues Lucas.

"Lucas assured that he is excited to incorporate state-of-the-art technology and be one of the first in the region to bet on digital transformation within the textile industry. We are proud to have been chosen as his strategic partner to accelerate the growth of the company in a market as competitive as this," says Chris Groves , president and CEO of Centric Software.

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Citadel ( https://ciudadelatextil.com/ )
We are designers and manufacturers of socks, underwear and seamless. As part of the largest textile group in the region, TN&Platex, we carry out the entire production process internally, from the moment the cotton leaves the field, until we deliver the finished product. This allows us to guarantee the quality that has always characterized us. Since 1949, each of our products reflects 70 years of history, people, effort and work. Let's go for 70 more years. We know that nothing in life is achieved alone. That is why we are looking to add members to our family. Members who have the same passion as us for honesty and teamwork. We want to continue growing until our products reach every corner of Argentina and the region. For that we need your help.

Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software® provides a Digital Transformation Platform for the most prestigious brands in fashion, retail, footwear, luxury, sports equipment and consumer goods, including cosmetics, beauty and food and beverage. Centric 8, Centric's flagship Product Lifecycle Management (PLM) platform, offers merchandise planning, product development, sourcing, quality and collection management services tailored to ever-changing consumer sectors. Centric SMB, the PLM solution for SMEs, includes innovative technology and key industry insights targeted at startups. The Centric Visual Innovation Platform (CVIP) offers a new digital and completely visual experience, that improves collaboration and decision making. Centric Software® pioneered mobile system integration, introducing the first apps for PLM, and is widely known for its connectivity to dozens of other business systems, including ERP, DAM, PIM, e-com, planning and more, as well as tools tools like Adobe® Illustrator and a host of 3D CAD connectors. Centric Software innovations are 100% market driven, with the highest user adoption rate and fastest time value in the industry. All of Centric's innovations reduce time-to-market, drive product innovation and reduce costs. and is widely known for its connectivity to dozens of other business systems, including ERP, DAM, PIM, e-com, planning, and more, as well as creative tools like Adobe® Illustrator and a host of 3D CAD connectors. Centric Software innovations are 100% market driven, with the highest user adoption rate and fastest time value in the industry. All of Centric's innovations reduce time-to-market, drive product innovation and reduce costs. and is widely known for its connectivity to dozens of other business systems, including ERP, DAM, PIM, e-com, planning, and more, as well as creative tools like Adobe® Illustrator and a host of 3D CAD connectors. Centric Software innovations are 100% market driven, with the highest user adoption rate and fastest time value in the industry. All of Centric's innovations reduce time-to-market, drive product innovation and reduce costs. with the highest user adoption rate and fastest time value in the industry. All of Centric's innovations reduce time-to-market, drive product innovation and reduce costs. with the highest user adoption rate and fastest time value in the industry. All of Centric's innovations reduce time-to-market, drive product innovation and reduce costs.

Centric Software is majority owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), a world leader in 3D design software, 3D digital layout and PLM solutions.

Centric Software has garnered multiple awards and industry accolades, including being named to the Red Herring Global Top 100 list in 2013, 2015, and 2016. It has also received multiple awards of excellence from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brand and product names may be trademarks of their respective owners.