Deck Out Your Dorm With Target's New Design Tool: Made For U College Styler

Heading to college comes with its challenges (see: picking a major, consoling your mom). But taking a dorm from tiny box to decked-out den for relaxing and studying doesn’t need to be one of them. Not anymore, at least, thanks to Target’s Made For U College Styler—an interactive tool that assesses your personal style and creates tailored room designs you can shop and customize, right on your phone, tablet or desktop. Another way to ease the pressure of your new place? A line of stylish, small-space-solution products, designed in collaboration with Umbra and betterific.

Here’s how the Made For U College Styler works: By tapping into your social media accounts—like Instagram and Facebook—and answering a few basic questions (e.g. “Where’s your happy place?” or “How do you do breakfast?”), the College Styler analyzes your personality to create a unique room design pulled from more than 400+ back-to-college items, including the latest collaborations.

Are you more of an “Earthy Explorer” or “Fabulista?” A “Chic Geek” or “Socialus Maximus?” The College Styler will tell you and then offer a shopping list to match! Room Essentials and Threshold products—like French bulldog book ends, chalkboard marquee lights and a metal hexagon accent table—celebrate personal flair and act as accents throughout the rooms. The College Styler even lets you share your results with your future roommate to get them in on the dorm design fun (are you style besties or design frenemies?) and has a checklist functionality to divvy up who’s bringing what.

The College Styler also helps students explore Target’s entirely new line of back-to-college goods developed through Umbra’s design student collaboration and betterific crowdsourcing, like the Loft by Umbra laptop tray for in-bed working sessions and betterific-inspired extra-long twin sheets with side storage pockets (so the phone is never far!). By working directly with fashion design students and crowdsourced up-voting, this latest line of back-to-college goods is practical and personal in a way you’ve never seen before.

What more do you need to know? Let Target help you break in those notebooks and cover the white walls with the Made For U College Styler, and carry you through a successful year with products designed specifically with college students in mind. Let’s get shopping!