News | November 4, 2015

DICK'S Sporting Goods Partners With Ralph Lauren On Launch Of Polo Sport

Authentic, Modern Men’s Activewear Brand Now Available at DICK’S Sporting Goods

DICK’S Sporting Goods, the leading omni-channel sports retailer, and Ralph Lauren have announced the launch of Polo Sport, an authentic, modern men’s activewear line. The Polo Sport line is now available at DICK’S Sporting Goods in 75 stores across the nation and on DICKS.com.

Polo Sport is the next evolution of activewear, engineered to meet the demands of today’s athletic male. Uniting the highest standards of quality and construction with innovative fabrics and an iconic approach to design, Polo Sport takes its target customer from the gym to the city streets with high-performance workout essentials, technical base layers and outerwear and sports apparel with cutting-edge style.

“Polo Sport is the next evolution of Men’s Apparel,” said Alex Tomey, SVP/GMM, DICK’S Sporting Goods. “The brand brings a fresh perspective in our stores by providing men exactly what they need to look and feel good going to and throughout their workout.”

Polo Sport offers a core collection of men’s track jackets, training shorts and performance tees at select DICK’S Sporting Goods locations and online. Each style incorporates key technologies to meet a variety of sports needs.

To celebrate the brand launch, DICK’S stores will host workout sessions for select fitness influencers to test the product hands-on. The activation will take place in three markets where the product is for sale - Fresno, TX, Pittsburgh, PA, and Long Island, NY.

For a complete list of store availability and product offering, visit our Polo Sport home page on DICK’S.com.

About DICK'S Sporting Goods, Inc.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of August 1, 2015, the Company operated more than 615 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK’S also owns and operates Golf Galaxy, Field & Stream, True Runner and Chelsea Collective specialty stores. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront. For more information, visit the Press Room or Investor Relations pages at DICKS.com.

Source: DICK'S Sporting Goods, Inc.