Does Your Vendor Deliver Partner Value? 7 Ways To Check

POS resellers are essential to a vendor’s strategy to target its products to the right market. Without the benefit of channel partnerships, vendors would be hard-pressed to gain brand mindshare.

But not all vendors deliver the same value, so any potential channel partner should research each vendor carefully. You want to make sure vendors deliver the right levels of reliability and support. Your success as a reseller may depend on the quality of the vendor. It could be argued that there is a ranking to the seven so, in no particular order, here are 7 ways to check if a vendor delivers the value you need:

1. Understands customer needs.

   Even vendors with great products can misread their target markets. As a channel partner, you want vendors that listen to customers and respond to their needs. The more attuned the vendor is, the more likely the products are to meet customer needs. Vendor longevity is a good indicator of its understanding of the market because if the vendor has been around a while, it must be doing something right.