News | July 16, 2018

Grupo Charly Selects Astound Commerce As Its Ecommerce Implementation Partner

New partnership will help Grupo Charly connect digitally with consumers in Mexico and across the world

San Francisco, CA (PRWEB) - Astound Commerce, the world's largest privately held digital commerce agency, has partnered with Grupo Charly, the premier provider of professional sportswear and football footwear in Mexico. Astound Commerce will provide Grupo Charly with an innovative platform that will open the brand to ecommerce capabilities for the first time.

Grupo Charly currently sponsors seven Mexican football teams and is the official national distributor of Skechers shoes. The new ecommerce platform will offer shipping to the entire Mexican republic and provide customers with a digital experience to browse apparel and other products. With online retail expected to grow to $17.6 billion by 2020, Grupo Charly’s partnership with Astound Commerce will offer a great opportunity for digital growth as more shoppers adopt ecommerce.

“Grupo Charly is our first Latin American partner, and we’re excited to launch a platform for the company that will enable them to take advantage of the ecommerce wave,” said Igor Gorin, CEO of Astound Commerce. “The company’s goal is to be an omnichannel business, and this is a crucial step in their continued evolution. Our mission is to provide Grupo Charly with an improved consumer journey that includes multiple touchpoints and navigable features for the most engaging customer experience in the industry.”

Astound Commerce was chosen for its ability to build a strong and functional platform for Grupo Charly’s needs. The company was also chosen for its comprehensive understanding of Grupo Charly’s company and brand image, a crucial factor that the company required for a successful ecommerce launch. As Salesforce’s number one Commerce Cloud partner worldwide, Astound Commerce will be launching the first Salesforce Commerce Cloud implementation in Mexico, providing Grupo Charly with a seamless platform that will outperform football and footwear competitors.

“We are leaders when it comes to store-level service, but with Mexico’s ecommerce demand growing steadily we want our market advantage to extend beyond the walls of our brick and mortar presence,” said Gabriel Neme, Manager of Digital Marketing at Grupo Charly. “Astound Commerce will ensure the quality of our online presence matches the quality of our products. We’re thrilled to work with Astound Commerce to create an intuitive, streamlined customer experience that will keep us in front our direct industry competitors.”

To learn more about Astound Commerce’s unique approach to digital commerce, click here (

About Astound Commerce
Astound Commerce, the world's largest privately held digital commerce agency, combines strategy, technology, creativity, insight and a proven methodology to deliver exceptional digital shopping experiences. Through a forward-thinking, results-driven approach, Astound Commerce serves leading global brands such as adidas, L’Oréal, Under Armour, Jimmy Choo, Lacoste and Versace. Founded in San Francisco in 2000, the passionate team of nearly 700 dedicated, diverse industry and technology experts has decades of ecommerce experience and more than 400 implementations under their belt to address the complex challenges, advancing technologies and unique needs of global markets. To learn more, visit

About Grupo Charly
Grupo Charly, based in Leon, Guanajuato, Mexico, began as a family business in 1949. After success manufacturing kids’ shoes under the “Campanita” brand, the group eventually expanded to the sport shoe market. By focusing on design, manufacture and distribution of sport-inspired casual footwear, the company’s CHARLY brand became the top-selling brand in México for the last 20 years. In 2001, Grupo Charly expanded its portfolio with additional brands, including licensed footwear for Fila, Disney and Marvel Heroes. Grupo Charly also operates 47 CHARLY stores throughout México.

Source: PRWeb

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