A Celerant Technology Corp. White Paper
A CMS For Retail
At its most basic level, a content management system gives site operators the ability to manage the posting of news, images, video and other online content. For retailers, the content control afforded by a CMS supports the tactical agility necessary to move merchandise via promotions and sales, meet the needs of information-hungry consumers, and manage day-to-day outreach to a consumer base via the site and social media integration. This is to say nothing of the underlying SEO benefits, which we’ll discuss herein. That said, the choice and implementation of a CMS is fraught with opportunities for failure. Some key up-front considerations include:
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