White Paper

How CMS Drives Traffic And Improves The Retail Experience

celerant

A Celerant Technology Corp. White Paper

A CMS For Retail

At its most basic level, a content management system gives site operators the ability to manage the posting of news, images, video and other online content. For retailers, the content control afforded by a CMS supports the tactical agility necessary to move merchandise via promotions and sales, meet the needs of information-hungry consumers, and manage day-to-day outreach to a consumer base via the site and social media integration. This is to say nothing of the underlying SEO benefits, which we’ll discuss herein. That said, the choice and implementation of a CMS is fraught with opportunities for failure. Some key up-front considerations include:

  • How intuitive to use and well organized the interface is. The CMS should be designed for use by merchandisers or content managers with little-to-no reliance on IT or vendor personnel.
  • How the system handles rules for editing and approving content. Be sure to choose a system that provides restricted access for edits and an additional layer of security for approvals.
  • Knowing before deployment what can be modified in your CMS and what can’t. A CMS does not, and should not, enable modification of any more of the site than is strategically or tactically necessary.

Download the white paper below to read more.

VIEW THE WHITE PAPER!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Retail Supply Chain Insights? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.