How Real-Time Retail Saved Christmas

"Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse. The stockings were hung by the chimney with care, In hopes that St Nicholas soon would be there."

And St. Nicholas would be there, because every Christmas Eve, once the children are asleep, he executes an omni-channel fulfillment strategy that astounds retailers around the world.

But once upon a time, Santa and the elves, reindeer, and other helpers were not always capable of easily and con- sistently executing their omni-channel and customer engagement strategies. With Santa’s ever expanding customer base came growing pains...