By Atif Siddiqi, Branch Messenger
Tl;dr, the world of work is changing fast, and so is the next generation of employees shaping it. Without a doubt, there is a major shift in the attitude, goals, and mentality of young workers who are increasingly filling the ranks of professional, hourly, and gig work. Born between the years of 1981 and 1996, millennials began dominating the workforce in 2015 and currently represent north of 51 million people.
On one hand, this crop of workers is both enticing to employers while also remaining misaligned and misunderstood. As available talent that is navigating an unpredictable stable of jobs that lack some of the pillars of stability that enticed their parents -- things like pension plans, they are also changing the game with an entirely different value set.
Today’s young crop of workers are tech-savvy, resilient, and emboldened by progressive viewpoints on corporate brands and philosophies. Just as important, if not more important, are working for a company that aligns with a Millennial’s values.
At the same time, the economic forces dictating the American work world are in flux.
“Blue Collar” roles that dominated the American workforce in the 1980s -- construction and manufacturing jobs -- have now given rise to a new economy of hourly workers pursuing roles in customer service, healthcare, manufacturing, and retail. The forces of automation and robotics also have greatly impacted a legion of jobs that relied on things built and shaped by hand and manual labor. There are still many challenges as economic factors have created a very tight and challenging job market.
For many hourly Millennial workers, the challenges of saving money and meeting fiscal obligations. These three stats stand out as chief challenges that differentiate today’s younger workforce:
At the same time previous generations of the workforce are graying, and Millennials are increasingly uninterested and ill-equipped for some of the more technical and hands-on jobs -- especially manufacturing. Each year, 20 million Millennials are hired into the workforce, but fewer and fewer have the necessary skills or desire for hourly or technically skilled jobs.
To win Millennials’ loyalty, demonstrate that your company takes work-life balance seriously and understands that employees have a life outside the office. They’ll be happier and more productive on the job.
Here are some tips to win over their support:
With unemployment at its lowest since 1969 and millennials making up the majority of the workforce, the competition for millennial talent and leadership will only grow fiercer. Implementing a strategy for attracting and retaining your millennial employees can set the tone for the company for decades to come.
About The Author
Atif Siddiqi is founder and CEO of Branch Messenger, a workforce management application that provides hourly workers and their employers schedule predictability, shift flexibility, workplace engagement, and instant access to earned wages.