MYSTERY RANCH Drives A 30 Percent Increase In Mobile Commerce With NetSuite

Premier Backpack Manufacturer Extends Use of NetSuite with SuiteCommerce to Accelerate Direct-to-Consumer Sales

NetSuite Inc., the industry's leading provider of cloud-based financials / ERP and omnichannel commerce suites, recently announced that MYSTERY RANCH, a manufacturer of specialty packs and load carriage systems for military, hunting, wildland fire, urban and mountaineering customers, has launched a new B2C website, mysteryranch.com, on NetSuite’s unified, cloud-based commerce platform, SuiteCommerce.

MYSTERY RANCH first deployed NetSuite in 2009 to run its manufacturing, financials, sales and customer support. Over time, the company tripled in size, growing from its headquarters in Bozeman, Montana to seven manufacturing plants across North America and Asia and has launched an international distribution network. The company also has plans to sell through a select group of specialty retailers across the US and Canada in 2016.

To support the next phase of its growth, MYSTERY RANCH recognized SuiteCommerce as the most compelling solution to help advance its online direct-to-consumer business. The SuiteCommerce website provides a streamlined buying process and a high impact brand experience that incorporates images, videos, product reviews, and guest and single-page checkout to engage users and drive sales. The website now also offers an optimized mobile experience accessible from any device with responsive web design. In addition, MYSTERY RANCH benefits from a unified commerce platform, providing them real-time visibility across their company to make timely business decisions.

MYSTERY RANCH has achieved significant improvements in sales and customer engagement since it launched its SuiteCommerce website in April 2015, including:

• An almost six percent increase in year-over-year sales conversions.
• A 19 percent increase in mobile conversions and a 30 percent jump in mobile revenue.
• Average time on site has increased by 16 percent.
• Bounce rates have dropped by 24 percent.
• Unique page views have soared by 26 percent.

“NetSuite has been one of the constants here at MYSTERY RANCH that has helped to support our incredible success” said co-founder Dana Gleason. “With SuiteCommerce, we’ve transformed our ecommerce site to provide a streamlined and engaging shopping experience, which has led to increased engagement and sales for our direct-to-consumer business.”

SuiteCommerce provides MYSTERY RANCH with the following benefits:

Rich brand experience. With pixel-perfect design capabilities and advanced product imagery, SuiteCommerce’s flexible platform helps MYSTERY RANCH to deliver a visually rich shopping experience that showcases the craftsmanship and details of its products.

Mobile commerce. Using responsive web design, SuiteCommerce optimizes the site for any device, meeting the growing need of buyers to access information and complete transactions anywhere and anytime.

A single, unified platform. NetSuite’s natively unified cloud-based platform delivers financial, sales, manufacturing, customer support and ecommerce data all from a single solution to run their business.

Business insights. Real time information is readily available to better serve customers, drive business and help make more informed, timely business decisions.