Retail Technology: Where Are Investments Going?

By Brian Albright, Field Technologies

Omni-channel and personalization are driving new investments both in the store and the supply chain.

Retailers across vertical markets — both large and small — are poised to make major technology investments in the coming year.

Last year, IDC Retail Insights predicted that digital transformation investments would triple by 2019, and a PwC survey of 350 retailers on behalf of JDA Software Group found that 69 percent of executives plan to increase investments in digital transformation.