Saks Global Unveils Strategy For The Future Of Luxury Menswear

Leveraging scale, customer insight and elevated product curation, Saks Fifth Avenue and Neiman Marcus are redefining the luxury retail experience for modern American menswear customers

New York, NY /PRNewswire/ - Saks Global, the largest multi-brand luxury retailer in the world, unveiled a new menswear strategy for Saks Fifth Avenue and Neiman Marcus at Pitti Immagine Uomo 108 in Florence, Italy. The company is unlocking growth potential for the luxury menswear market through a data-driven strategy, curated sartorial and luxury assortments and expansive reach that targets an untapped customer segment.

"At Saks Global, we are on a mission to reinvent the luxury shopping experience so that each customer's experience is unmistakably their own," said Emily Essner, President & Chief Commercial Officer, Saks Global. "With the scale of our multi-brand platform, deep customer insights, refined product assortment and personalized service, we are uniquely positioned to lead the luxury menswear category. We look forward to collaborating with our brand partners to set a new standard in luxury retail."

Saks Global is a leader in the American luxury menswear market, with about 50% market share amongst multi-brand retailers. The luxury retailer also dedicates the greatest square footage of space for the category of any U.S. retailer. The company has identified growth potential and untapped customer segments in the luxury menswear market through rising trends including the evolution of masculinity, the rise in spending power in Gen Z and Millennials, the growing trend in casualization and the return to fashion that men have adopted.

"The luxury menswear market represents a significant growth opportunity for Neiman Marcus and Saks Fifth Avenue, fueled by a new era of style-conscious consumers with a deep appreciation for quality, craftsmanship and personal expression," said Paolo Riva, Chief Brand Partnerships & Buying Officer, Saks Fifth Avenue and Neiman Marcus. "Our strategy is focused on cultivating and growing our customer base and merchandising for a new customer segment, while continuing to meet the needs of our established clients."

The Saks Fifth Avenue and Neiman Marcus menswear customer takes a pragmatic, thoughtful approach to their closet, looking for a stylish uniform of interchangeable pieces that adapts easily to new additions. The luxury retailer is leveraging its talented stylists to inspire and educate the menswear customer to help them build a modern wardrobe across brands and categories, dressing them for all moments of their life.

This menswear strategy supports Saks Global's vision, "The Art of You," focused on leveraging data and AI to build the foremost luxury shopping experience and serving customers with what, how and when they want to be served.

About Saks Global
Saks Global is a combination of world-class luxury retailers, including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Saks OFF 5TH, as well as a portfolio of prime U.S. real estate holdings and investments. Saks Global is deeply committed to helping luxury consumers discover the most sought-after established and emerging brands from around the world. Powered by data-driven technology and centered on the customer, Saks Global is on a mission to redefine the luxury shopping experience through highly personalized service, with greater opportunities for product discovery across all channels.