Brands can easily create and syndicate rich, below-the-fold content to online retailers
Boston, MA /PRNewswire/ - Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, today announced it is the first PXM platform to power the creation and syndication of rich product content across Amazon and Walmart. The Salsify PXM platform now offers enhanced product content features which enable brand manufacturers to easily add immersive product content, such as below the fold across all SKUs in Amazon and Walmart.
"With leading online retailers reporting that enhanced content can increase conversions up to 36 percent, brands that are not fully leveraging their below-the-fold real estate are missing significant opportunities to make their products stand out and grow sales across their product catalog," said Rob Gonzalez, co-founder and VP Business Development at Salsify. "Our Salsify PXM scales enhanced content creation and syndication in bulk to all SKUs on Amazon and Walmart, empowering brands to deliver a compelling shopper experience, build brand loyalty, and earn market share."
Enhanced product content, also known as A+ content or rich media, can be difficult for brands to execute on because it requires working with costly specialty vendors and updating pages manually, one-SKU-at-a-time, across multiple places. This tedious process often results in a poor product experience and slower time to market. Salsify's enhanced content editor saves brands time and money by enabling users to easily create layouts for hundreds of SKUs in bulk. Salsify provides multiple enhanced content templates to choose from, each of which is mobile-friendly and meets the requirements for Amazon and Walmart. The platform's bulk creation capability automatically generates content for each relevant SKU with no additional manual effort needed.
Salsify is the only platform on the market that can automate the placement and updating of A+ content on Amazon, and the only offering that integrates enhanced content delivery with PIM, product content syndication and ecommerce insights. Its customers, including leading brands such as Mars, Fruit of the Loom, Officemate, Hamilton Beach and Samsonite, are syndicating enhanced content to Walmart for tens of thousands of SKUs. The company expects to add support for additional retailers over time.
For more information on the Enhanced Product Content features or the Salsify PXM platform, visit https://www.salsify.com/platform/pim-for-brands.
Salsify is the world's leading Product Experience Management (PXM) platform. We empower brand manufacturers to accelerate digital growth by delivering the product experiences consumers demand anywhere they choose to shop online. Salsify's platform combines the power of PIM and DAM capabilities, the industry's broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world's biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners and North Bridge.
For more information, please visit: http://www.salsify.com.