News | June 5, 2012

SATO America Announces The Appointment Of Tim Cook As New VP Of Sales

Source: SATO America

CHARLOTTE, NC – SATO America, Inc., a leading manufacturer of thermal printers, labeling, software and EPC/RFID solutions for the Auto-ID and Data Collection industry, today announced Mr. Tim W. Cook as the new Vice President of North America Sales.

“Having supreme skill in leadership and sales management along with a great deal of experience and industry knowledge, Cook brings to SATO America the right combination of leadership and vision we were looking for in a professional of our industry,” stated Bob Linse, President of SATO America, Inc. “As our new VP of North American Sales, Tim will drive revenue and sales development processes that ensure growth and customer satisfaction throughout the channel.”

Cook, an industry veteran of 15 years and having held executive positions previously with Honeywell Scanning and Mobility, and Zebra Technologies, recently stated “I am energized to have recently joined this remarkable SATO team and look forward to leveraging my AIDC experience to develop and lead a world class, professional sales organization for SATO America.

Cook's unique advantage is in knowing how to successfully position a channel centric organization that also enjoys a strong presence among enterprise accounts. With this ability, an important contribution in his new role will be in providing C-Level sponsorship to the SATO sales team. The industry insight Cook brings to SATO will help improve the company's position in this increasingly competitive market.

About SATO
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. Customers rely on SATO for accuracy, labor and resource savings helping to preserve the environment.

Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2011, it reported revenues of JPY 78,368 million (US$ 914 million). More information about SATO Holdings Corporation can be found at

For more information about SATO America, visit or email