How to Gain a Competitive Advantage in Today’s eCommerce Retail Buying Space
Gaining a competitive advantage against retail goliaths like Amazon is no easy task, but it’s not impossible. How do traditional retailers win in an eCommerce-centric world? Speeding up time-to-fulfillment is the key.
eCommerce is booming and many retailers are scrambling to compete. Within the past few years, we’ve seen massive growth in retail eCommerce worldwide. Online sales in the United States alone are expected to reach $523 billion in the next five years, up 56% from $335 billion in 2015.¹ Today, it’s estimated that 25 percent of all purchases are done online.
But, despite these online buying trends, customers still expect a level of high-touch around their purchasing experience: such as well-packaged goods and clear and prompt communication as it pertains to orders. This is good news for traditional retailers where customer service is a cornerstone of their value proposition.