News | July 21, 2021 Partners With Toshiba Global Commerce Solutions To Equip Its Grocers With Holistic Ecommerce Infrastructure

Partnership empowers grocers to create a scalable, online storefront in a matter of weeks

New York, NY /PRNewswire/ -, the end-to-end digital commerce solution for grocers, today announced a strengthened partnership with Toshiba Global Commerce Solutions, the global market share leader in retail store technology. The partnership will facilitate the full offering and integration of's platform within the retailer's environment providing their customers with the tools to create a scalable, online storefront with full infrastructure.

Online grocery shopping has grown exponentially in the wake of the Covid-19 pandemic, and increased digitization is set to characterize the industry for years to come. Faced with rising consumer demand for digital solutions, retailers require integrated solutions to conduct sales both offline and online. In this context, grocers have seen their operations come under threat from a handful of leading ecommerce providers who increasingly monopolize the industry, taking many parts of the sales flow out of retailers' hands and eroding brands' hard-won identity. equips grocers with the tools to manage their own digital transformation, and its partnership with Toshiba Global Commerce Solution – a global market share leader in retail technology with over 3.25 million POS and self-checkout units installed worldwide – will greatly expedite these changes to be put in motion for their customer base.

"With ecommerce growing at breakneck speeds, retail store integration has often struggled to keep pace with rising use – and retailers increasingly demand integrated online sales solutions to ensure positive retail experiences for customers," said Orlee Tal, CEO, "This partnership strengthens the mission, which is to create customer-first commerce, where consumers have one seamless, personalized, digital experience across all platforms. Aligning with Toshiba Global Commerce Solutions will help retailers shift towards front-end and digital transformation in a simple, convenient and user-oriented manner."

As a Toshiba Global Commerce Solution Partner, will provide a white-labelled, SaaS solution (via Microsoft Azure) to offer a robust online shopping experience for consumers across all devices. Toshiba Global Commerce Solution is working with and several other partners to create a suite of digital shopping solutions to address retailer and consumer journeys from online order to in-store fulfilment, to pick up or last mile delivery. The transition this partnership heralds forms part of both parties' vision to reimagine the retail industry and help it gain ground as the need to accelerate the use of new technologies grows.

"By partnering with, Toshiba Global Commerce Solutions can enable an integrated digital shopping experience for our retailers, allowing for an alternative to services such as Instacart," said John Pistone, Executive Director, Solutions Strategy and Business Development, Toshiba Global Commerce Solutions. "Instacart and other third-party solutions are frequently unprofitable to the retailer, control the consumer relationship and customer data, and have the potential to disintermediate the retailer from the equation. This partnership opens the doors for profitable scalability as the industry sees online orders grow."

About is the leading digital transformation partner for retailers and wholesalers of all sizes, providing immersive and enriching experiences across digital touchpoints inside and outside the store. Serving as a change agent for the industry, the technology suite supports food retailers' transition to online, integrating fulfilment methods and point of sale and retail catalogues into a mobile-first, custom-branded eCommerce experience within days.'s digital commerce engine combined with Artificial Intelligence, omnichannel marketing tools and delivery logistics software, elevates customer experience and loyalty and results in increased sales and profit. Founded in 2014, has a growing client and partner base including Unilever, Toshiba, Microsoft and more.

About Toshiba Global Commerce Solutions
Toshiba Global Commerce Solutions is a global market share leader in retail store technology and retail's first choice for unified commerce solutions. Together with a global team of dedicated business partners, we advance the future of retail with innovative commerce solutions that enhance customer engagement, transform the in-store experience, and accelerate digital transformation. To learn more, visit and engage with us on Twitter, LinkedIn, Facebook and YouTube.

Source:; Toshiba Global Commerce Solutions

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