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6 Things To Consider Before Opening A Brick-And-Mortar Store

Source: Endicia
U.S. Retail Benchmarks Show Decline In Store Traffic

You hear stories about retailers closing physical storefronts and you wonder what’s going on.

While there may be some trepidation when it comes to the viability of running a brick-and-mortar store, it seems like more and more online-only businesses are now making the leap into physical stores. Amazon, for instance, has opened half a dozen bookstores in the past couple years.

Why would an e-commerce company that practically sets the bar for all other e-commerce companies make a move into physical retail? Miriam Sontz, CEO of Powell’s Books, said this is Amazon’s “acknowledgment of the inability of the internet to provide a certain retail experience that book buyers enjoy.”

There are other reasons why previously online-only businesses have ventured into in-person retail opportunities. A physical storefront:

  • Increases brand awareness for people who have not otherwise encountered a business online.
  • Gives customers the ability to physically interact with merchandise.
  • Cuts down on the numbers of unnecessary returns online businesses process.
  • Provides more opportunities for data collection, which is specifically why Fabletics chose to open retail outlets.
  • Creates a true omnichannel experience.
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