Why Commerce-As-A-Service Is Redefining Omni-Channel Retailing

Arthur Lawida, president of CommerceTools, talks to Erin Harris, chief editor of Innovative Retail Technologies, about commerce-as-as-service and why it’s a smart model for retailers struggling to excel in omni-channel retailing. Lawida explains commerce-as-a-service in detail and how it’s redefining the way retailers operate their businesses.