Why Omnichannel Fulfillment Is Crucial For E-Commerce

Alain Férard, Chief Operating Officer, Neopost Shipping

The growth in global e-commerce is top-of-mind for all retailers today. Consumers are more demanding than ever before and expect to be able to order their goods from any device and receive them at a time and place that is convenient for them. International commerce is both a cultural and complex business, requiring technologically-robust systems capable of handling everything from making packages as small as possible, to choosing the right carrier, ensuring compliance and keeping track of orders.

Omnichannel fulfillment provides a seamless consumer experience, using the best source for inventory, regardless of where it is located, in order to meet a customer’s needs. Transitioning to omnichannel however, brings additional advantages and new challenges that require flexible solutions to meet the demands of a rapidly changing environment. Data plays an important role in the fulfillment process as does the software that manages the data. The goal is to utilize software that will ensure the best shipping option for every package, each and every day.

Providers who offer packing solutions that automate parcel creation, while optimizing parcel volume, will have a major role as e-commerce continues to expand. Shipping software solutions that connect with a wide range of carriers will enable vendors to meet customer expectations across different geographies. And tracking solutions, electronic proof of delivery and the growth in parcel lockers will enable retailers to optimize their operations.

I believe fulfillment can make or break your business. Choosing the right provider is crucial and the systems you put in place need to be aligned with your business strategy. The future of omnichannel may be unpredictable, but one thing is certain: a better customer experience will be the key to success.