Field & Stream Launches Inaugural eCommerce Website
By Christine Kern, contributing writer
Outdoor Enthusiasts Nationwide Now Have More Ways to Shop
Outdoor specialty store Field & Stream, owned and operated by leading omni-channel retailer DICK’S Sporting Goods, has unveiled its first-ever eCommerce website, where outdoor enthusiasts can access and purchase an extensive array of the latest outdoor equipment, apparel and accessories online. Field & Stream products are available at DICK’S Sporting Goods and the 19 Field & Stream store locations nationwide.
“As we continue to grow our national footprint, it’s been a goal of ours to offer our customers the convenience of a seamless shopping experience both in our stores as well as online,” said Traci Hayes, VP eCommerce, DICK’S Sporting Goods. “With the launch of our eCommerce platform, outdoor enthusiasts across the country are now able to access a vast assortment of quality products offered at Field & Stream stores.”
Parent company DICK’S Sporting Goods is an omni-channel sporting goods retailer offering a wide range of sports equipment, apparel, footwear, and accessories. In addition to its 603 DICK’s Sporting Goods Stores in 46 states, DICK’s owns and operates 78 Golf Galaxy stores in 29 states, 19 Field & Stream stores in five states, and three True Runner specialty stores in three states.
Field & Stream stores and products are named for the iconic brand that has been synonymous with outdoor experiences for more than 140 years. The 19 store locations and the new eCommerce site serve passionate hunting, fishing and outdoors enthusiasts by offering a wide variety of national brands including Remington, Under Armour, Carhartt, Shimano, Yeti and many more. The Field & Stream trademark is owned by American Sports Licensing Inc., and is not associated with Field & Stream Magazine.
This new FieldandStreamShop.com eCommerce site is a complement to its GolfGalaxy.com site, as part of an effort to further enhance DICK’S omni-channel capabilities. DICK’S operates both sites in-house to better-serve customers.
The rise of ecommerce and omnichannel commerce is significant enough to pressure major retailers to launch their own branded commerce sites, even for their subsidiary banners. Dick’s will likely continue to develop its omnichannel presence in the future by adding mobile- and social-optimized shopping channels for these chains, as well.