For more than 100 years, this leading company has been manufacturing top-tier athletic apparel and footwear all over the world. The brand supplies its own retail and wholesale channels offering products for men, women and children. They operate globally and maintain a manufacturing presence in the United States for their “Made in the USA” products, as well as in the United Kingdom for the European market, where they also manufacture some of their most popular models to expedite fast delivery.
The company lacked visibility of all purchase orders – which restricted their ability to collaborate on the multiple ‘change orders’ across a supplier base of several hundred vendors and factories. They also struggled with shipment tracking, resulting in a lack of end-to-end visibility - a key to supply chain success. The merchandisers with this company handle thousands of orders every month, managing vendors located around the globe.
These merchandisers were using various, divergent processes such as mailing or faxing hard copies of POs to all of their vendors. This provided no common method for the brand to have visibility into their supply chain, and no means for their vendors to react in a timely manner.