Walmart Adds Rewards To Its Family Of Cards

By Christine Kern, contributing writer

Synchrony Financial and Green Dot Introduce 3-2-1 Cash-Back Rewards For Walmart Card Programs

Walmart has been consciously focusing on ecommerce for the past few years, determined to reinvent itself and claim a larger segment of the omnichannel marketplace.  Kevin Systrom, co-founder and CEO of Instagram came on board in October 2014 to help guide Walmart’s Technology and e-commerce Committee, helping the retailer find ways to improve their connection to their audience and better compete against Amazon and dollar stores like Dollar General. And the addition of initiatives like Walmart’s “Savings Catcher” also are designed to boost sales and retain customers.

Now, the retail giant has announced the introduction of a new tool for  Walmart Credit Card and Walmart MoneyCard holders that allows them to “keep more money in their pocket. It’s as easy as 3-2-1.” Called 3-2-1- Save, the new simplified rewards value proposition brings even more value to customers’ everyday purchases with their Walmart cards issued and administered by Synchrony Bank and Green Dot Bank.

“The new Walmart MoneyCard program combines traditional money management with modern fintech features and valuable rewards in a way that only Green Dot and Walmart could deliver to the millions of Americans that can’t get or don’t want traditional bank accounts,” explained Steve Streit of Green Dot Corporation.

Walmart Credit Card and Walmart MoneyCard (pre-paid cards) holders as of Friday can earn 3% back on purchases made on Walmart.com, including ship to store orders, 2% back on fuel purchases made at Wal-Mart or Murphy USA gas stations; and 1% back on purchases made at Wal-Mart stores and other places the Walmart Credit Card or Walmart MasterCard are accepted.

“We’re always looking for ways we can create and change products and services to make them even better for our customers,” said Daniel Eckert, senior vice president, services, Walmart U.S. “The Walmart MoneyCard and Walmart Credit Card have proven to be valuable tools in our customers’ wallets, helping them manage their money for less. The new 3-2-1 Save program simplifies and strengthens the card proposition for more than 10 million cardholders and helps add even more value to their Walmart purchases no matter how they choose to shop with us.”

Existing Walmart Credit Card and Walmart MasterCard cardholders are automatically enrolled in the new structure, new customers can apply in-store or at Walmart.com. 

“We work closely with Walmart to meet the evolving needs of their customers, including differentiated channel rewards with expanded opportunities to save, along with special financing options for larger ticket purchases. The new 3-2-1 Save program aligns with Walmart’s mission for consumers to save money and live better,” said Tom Quindlen, executive vice president and CEO, Retail Cards, Synchrony Financial. “We are excited about this program as it also recognizes the increasing shift toward online and mobile shopping and is the first credit card program designed to offer Walmart cardholders even greater savings on their online purchases.”